Memory  /  Dispatch

Exit Through the Gift Shop

How do museum gift shops at Civil War sites shape historical memory?
Virginia State Parks staff/Wikimedia Commons

When I was a graduate student living in Indiana, I made a point of visiting historical sites connected to the Civil War throughout the state. One of my favorites was the General Lew Wallace Study & Museum in Crawfordsville. Situated in a quiet neighborhood in northwest Indiana, the site preserves and interprets the study where Wallace maintained his personal library. Built between 1895 and 1898, the $30,000 structure was constructed from royalties Wallace earned through his 1880 book Ben-Hur: A Tale of the Christ, one of the most popular works of Christian literature since its release and the subject of a famous 1959 film starring Charlton Heston. Visitors to the site learn about Wallace’s life as a Civil War general in the United States Army, his stint as Governor of New Mexico territory, and his talents as a writer.

During my most recent visit to the site a few years ago, something struck me while going through the museum gift shop. As I peered through a selection of books and other assorted items, I saw two Civil War kepis with Confederate flag stickers stuck onto the front of the hats. Even stranger, the label on top of the hats described them as “enlisted” hats, and not a single item associated with the United States military—the one Wallace actually fought for—could be found in the gift shop. What were these items doing at the museum of a U.S. General? More specifically, what did mean to see these hats at a museum dedicated to General Wallace, whose efforts at the battle of Monocacy delayed Confederate General Jubal Early’s unsuccessful march to Fort Stevens, a mere five miles from the nation’s capital?

Perhaps these items reinforce Wallace’s desire for sectional reconciliation, a theme he frequently discussed as a popular speaker at Civil War veteran commemorations. Through these speeches he popularized a common belief that battlefields and blue-gray reunions were places for discussing military strategy, not politics. At the dedication of the Chickamauga and Chattanooga Battlefield National Military Park in 1895, for example, Wallace complained that “I am truly unable to understand the Northern soldier who would persecute a soldier of the Confederacy. If there is one such in this assemblage, this is the place above all other for introspection . . . Remembrance! Of what? Not the cause, but the heroism it invoked.”

Whatever may have been the motivation for placing Confederate kepis at the museum of a Union General, the sight provoked within me a number of thoughts about the role of gift shops at Civil War historic sites and what they can tell us about the ways people remember the past.