Advertisement for the Barnum & Bailey Circus in 1900
Library of Congress
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The Circus Spectacular That Spawned American Giantism

How the “Greatest Show on Earth” enthralled small-town crowds and inspired shopping malls
When Barnum and Bailey’s “Greatest Show on Earth” rolled into American towns in the 1880s, daily life abruptly stopped. Months before the show arrived, an advance team saturated the surrounding region with brilliantly colored lithographs of the extraordinary: elephants, bearded ladies, clowns, tigers, acrobats, and trick riders.

On “Circus Day” (as it was known), huge crowds gathered to observe the predawn arrival of “herds and droves” of camels, zebras, and other exotic animals—the spoils of European colonialism. Families witnessed the raising of a tented city across nine acres, and a morning parade that made its way down Main Street, advertising the circus as a wondrous array of captivating performers and beasts from around the world.

For isolated American audiences, the sprawling circus collapsed the entire globe into a pungent, thrilling, educational sensorium of sound, smell, and color, right outside their doorsteps. What townspeople couldn’t have recognized, however, was that their beloved Big Top was also fast becoming a projection of American culture and power. The American three-ring circus is uniquely tied to our nation’s history: It came of age at precisely the same historical moment as the U.S. itself.
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