Memory  /  Comparison

Disney and Battlefields: A Tale of Two Continents

The conflict between commercialization and historic preservation.

In the United States, significant portions of land have been set aside for battlefield parks to commemorate the actions of past generations and interpreted these spaces with regard to how they have shaped the present. In turn, as Edward Linenthal has argued, they became sacred ground. As a result, some historians and members of the public have viewed infringements on those battlefields as a violation of that sacred ground.

In the 1990s, the Disney Corporation twice invaded such sacred places, first in France’s Marne-la-Vallee and second in Northern Virginia. The results could not have been more different. In France attention focused on the damage done to French culture by a U.S. conglomerate and in Virginia the outcry was over Disney doing “to American history what they have already done to the animal kingdom—sentimentalize it out of recognition,” to use Shelby Foote’s words. By studying the two episodes, the different cultures of battlefield preservation and war remembrance in Europe and the United States illustrate that not preserving a battlefield does not mean forgetting nor does it mean ignoring the sacrifices of soldiers in the past.

On December 19, 1985, Michael Eisner, the CEO of the Disney Corporation stepped in front of the camera to announce that Disney had decided to build a new theme park and resort area just to the east of Paris. Eisner stated: “We are hopeful that our current negotiations will result in a definitive agreement to bring Mickey Mouse and the Magic Kingdom of Walt Disney to France and the European Community . . . Walt Disney would certainly feel at home here because European literature inspired so many of his fantasies and characters.” The article indicates that the selected location near Marne-la-Vallee, was located on the western edge of a World War I battlefield. This was one of the very few mentions of the proposed park’s proximity to a battlefield.

Seven years after Eisner’s Paris press conference, on April 12, 1992, Euro Disney Resort opened its gates. Only two years later, on September 28, 1994, the Disney Corporation announced the abandoning of a very different theme park project in the vicinity of another battlefield of a different war, Disney’s America in northern Virginia near Manassas/Bull Run. While it was the uncontrollably spiraling costs of, what had by then become, Disneyland Paris that brought down Disney’s America, some in the historical community assumed they had tamed the mouse with their protests.