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How America Bought and Sold Racism, and Why It Still Matters

Today, very few white Americans openly celebrate the horrors of black enslavement—most refuse to recognize the brutal nature of the institution or activ...

Just last month, Ben Fields, a white sheriff’s deputy in Columbia, South Carolina, responded to an uncooperative African American schoolgirl by putting her in a chokehold, dragging her out of her school desk, and throwing her body across the room. In June, Eric Casebolt, a white police officer in McKinney, Texas, was recorded grabbing Dajerria Becton, a seated 15-year-old black girl in a bikini, turning her over, and pinning her down, even though she was not involved in the incident at hand. Nearly a year ago, Tamir Rice, a 12-year-old black boy, was shot and killed by police in Cleveland, Ohio, for carrying a toy gun, and when his 14-year-old sister ran to him, police wrestled her to the ground and handcuffed her. In 2013, a Sanford, Florida, neighborhood watch crime captain George Zimmerman was acquitted of second-degree murder, for fatally shooting Trayvon Martin, an unarmed 17-year-old black boy walking home from the store.

To understand why black kids like these are subjected to so much hostility and abuse, you have to look at the toxic beliefs white Americans embraced during slavery and throughout the Jim Crow era, which still pollute our culture today. These include the absurd notions that black people don’t feel pain, that without strict control black people are inclined to violence, and that black children are not innocents, but wild, unruly animals that need to be tamed. The ugly history of such ideas are documented in explicit detail at the Jim Crow Museum of Racist Memorabilia, located at Ferris State University in Big Rapids, Michigan, a place Dr. David Pilgrim, the museum founder, sometimes refers to as a “Black Holocaust museum.” The museum is featured in Dr. Henry Louis Gates, Jr.’s PBS documentary series, “The African Americans: Many Rivers to Cross.”

To justify the exclusion of and violence toward African Americans after the Civil War, pop culture—encompassing everything from mass media and entertainment to product advertising and tchotchkes—churned out objects, images, songs, and stories designed to reinforce widespread beliefs about white supremacy and black inferiority. Pilgrim has pulled together some 12,000 examples of such so-called “black memorabilia,” and he clearly explains the meaning and purpose behind them—both at the museum and in his new book, Understanding Jim Crow, published by the nonprofit wing of PM Press, Friends of PM, which funded the book through a Kickstarter campaign this fall.

America has a long history of casual brutality toward African Americans, and Understanding Jim Crow puts the current violence into context. It explains, for example, how in the late 19th century, nearly every city had a carnival with a game known as “African Dodger” or “Hit the Coon,” in which white revelers paid to throw baseballs, or rocks, at a black man’s head—not a fake wooden head, but an actual person sticking his head through a painted canvas in the booth. Even children were desensitized through toys, like the McLoughlin Brothers’ board game Chopped Up Niggers.