Money  /  Video

How Coke Killed the Refillable Bottle

Coke knew their plastic would trash the planet…and did it anyway.

Embedded video

If the video does not load or is not working, it may be a problem with the video service, or you may need to turn off an ad blocking browser extension.

Once upon a time, Coke’s bottles were an environmentalist's dream: stylish glass bottles washed and reused over and over, leaving no pollution. Today CocaCola is the world’s biggest plastic producer and polluter.

What happened?