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The Big Data of Big Hair

We investigated a dataset of more than 30,000 high school yearbook photos from 1930–2013 to find out when big hair was at its height.

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If a picture is worth 1,000 words, one could argue that the hairstyle in your yearbook photo is at least 990 of them. Hair is decade-defining — it’s hard to think of the 1930s without finger waves, the 1960s without beehives, the 1970s without afros, the 1990s without mullets, or the 2000s without frosted tips.

And, if you think of the 1980s, well, you probably think of hair teased to the heavens. After all, “the higher the hair, the closer to God.” But were the 1980s really when big hair reached its height? That’s where data comes in.

Using deep learning and neural network classifiers (more on this in the methodology), we looked at a dataset of more than 30,000 high school yearbook photos from 1930–2013 to see what should really be crowned the “Big Hair Era.”