Power  /  Longread

The Republican Choice

How a party spent decades making itself white.

The political wisdom is ingrained at this point: Black and brown people don’t vote for Republicans.

From that principle flows all manner of Republican strategy. Sometimes the efforts are less legalistic and more shock jock — in 2016, the Trump campaign described “suppression efforts” aimed at Black voters, which included placing ads on radio stations popular with African Americans that played up Hillary Clinton’s 1996 comments about “superpredators.” More often, though, these moves by Republicans involve accusations of widespread voter fraud, battles over voter registration, and court challenges to laws meant to protect the franchise of America’s minorities. Talk of “election integrity” by the Grand Old Party is inextricably intertwined with its modern history of pandering to racist elements of American life; any attempt to disentangle these stories and tell them separately is disingenuous, even if it angers partisans.

Efforts to tamp down the number of minority voters will likely continue this election. Following the abuses in Trenton in 1981, the Republican National Committee entered into a court-enforced consent agreement that it would not engage in voter intimidation efforts like the ones seen in Trenton — efforts the court deemed racially motivated. In 2018, the RNC was released from that consent agreement, and in May 2020, the RNC and the Trump campaign announced that they would spend $20 million to litigate initiatives like vote-by-mail and that they would recruit 50,000 poll watchers across 15 states. ”The RNC does not want to see any voter disenfranchised. We do not. We want every voter who is legally able to vote to be able to vote,” said RNC Chair Ronna McDaniel on a call with members of the press in May. “But a national vote-by-mail system would open the door to a new set of problems such as potential election fraud.” All this effort despite little conclusive evidence that voting by mail benefits one party over the other.

But it wasn’t always the case that the GOP looked to suppress the franchise, and with it minority-voter turnout. In 1977, when President Jimmy Carter introduced a package of electoral reforms, the chair of the RNC supported it and called universal, same-day registration “a Republican concept.” President Dwight D. Eisenhower won nearly 40 percent of the Black vote in 1956, and President George W. Bush secured about the same share of Hispanic votes in 2004.

Yet in 2016, Trump won just 28 percent of the Hispanic vote and 8 percent of the Black vote.

The GOP’s whitewashed political reality is no accident — the party has repeatedly chosen to pursue white voters at the cost of others decade after decade. Since the mid-20th century, the Republican Party has flirted with both the morality of greater racial inclusion and its strategic benefits. But time and again, the party’s appeals to white voters have overridden voices calling for a more racially diverse coalition, and Republicans’ relative indifference to the interests of voters of color evolved into outright antagonism.