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If You Think Quarantine Life Is Weird Today, Try Living It in 1918

From atomizer crazes to stranded actor troupes to school by phone, daily life during the flu pandemic was a trip.

The History of the Hawaiian Shirt

From kitsch to cool, ride the waves of undulating popularity of a tropical fashion statement.

“Victory Gardens” Are Back in Vogue. But What Are We Fighting This Time?

“Growing your own vegetables is great; beating Nazis is great. I think we’re all nostalgic for a time when anything was that simple.”

When Restaurants Close, Americans Lose Much More Than a Meal

Restaurants have always been about more than feeding city residents. During the 1918 flu pandemic, they were kept open as sites of social solidarity.
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How Training Bras Constructed American Girlhood

In the twentieth century, advertisements for a new type of garment for preteen girls sought to define the femininity they sold.

An Oral History of the Members Only Jacket

On the fixture of white yuppiedom and icon of post-ironic millennial hipsterdom.
Picket line march of auto workers.

Detroit Autoworkers’ Elusive Postwar Boom

The men who made the cars could not afford to buy them.

‘Impeachment Polka’: How a Composer in 1868 Sought to Capitalize on America’s Political Obsession

A pianist performs a piece of music forgotten for 150 years.

When the Government Decided the Spread on Your Toast Should Be Pink

The ‘margarine wars’ explain the 19th-century struggle to regulate food.
Cartoon of people at a crossroad, with one direction pointing to "prosperity" and the other to "depression"

Selling Keynesianism

Today, we can learn a lot from the popularizing efforts that led to that consensus that Keynesianism leads to and long-lasting economic success.
Red calamanco wedding buckle shoes, circa 1765.

The Woolen Shoes That Made Revolutionary-Era Women Feel Patriotic

Calamanco footwear was sturdy, egalitarian, and made in the U.S.A.
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Thanksgiving Has Been Reinvented Many Times

From colonial times to the nineteenth century, Thanksgiving was very different from the holiday we know now.

Pornotopia

In the mid-20th century, Playboy wasn't just an erotic magazine. It was an architectural movement as well.

How War Made the Cigarette

A new book explores the tangled politics behind a global addiction.

The Misconception About Baby Boomers and the Sixties

Other than being alive during the 1960s, the baby boomers had almost nothing to do with the era's social and political upheaval.

The Boycott’s Abolitionist Roots

How a group of 19th-century Quakers cut their economic ties to slavery.

A Brief History of Seltzer Booms in America

For over 100 years, the bubbly beverage has gone in and out of vogue as a wellness tonic.

The Price of Meat

America’s obsession with beef was born of conquest and exploitation.

How 'Good Design' Failed Us

What's the role of functionality in design?

Uniforming the Nation

Standard clothing sizes don’t exist.
Cigar ad from ca. 1879, in which exhaled smoke spells out "try one."

Shaman's Revenge?

The birth, death and afterlife of our romance with tobacco.

Did the Golden Age of Department Stores Bring Us Together?

What is now an object of nostalgia was once a symbol of soulless corporate creep.
Finely decorated women's restroom lounge

The Glamorous, Sexist History of the Women’s Restroom Lounge

Separate areas with sofas, vanities, and even writing tables used to put the “rest” in women’s restrooms. Why were these spaces built, and why did they vanish?

How A Corporation Convinced American Jews To Reach For Crisco

A Proctor & Gamble ad-man on the Lower East Side recognized a big marketing opportunity when he saw one.
Trix cereal logo with bunny mascot

The White Rabbit and His Colorful Tricks

Breakfast cereal, dietary purity, and race.

The Most Dangerous Job: The Murder of America's First Bird Warden

His job was to protect the birds. But nobody was there to protect him.
Poster for Barnum and Bailey circus.

The American Circus in All Its Glory

A new documentary tells the history of the big top.

The Archivists of Extinction

Architectural history in an era of capitalist ruin.

Sears’s ‘Radical’ Past

How mail-order catalogues subverted the racial hierarchy of Jim Crow.

How Tea Helped Women Sell Suffrage

Private-labeled teas helped fund success during the suffragist movement. Today’s activists might learn from their model.

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