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Liquor shop operated by Patrick J. Kennedy, storefront reading "Cotter and Kennedy"
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Bridget the Grocer and the First American Kennedys

History has paid little attention to Bridget Kennedy, JFK’s widowed great-grandmother, who managed both her family and business in Boston's anti-Irish climate.
Postcard of Marshall Field & Co.’s Retail Store, Chicago.

Race and Class Identities in Early American Department Stores

Built on the momentum of earlier struggles for justice, the department store movement channeled the power of workers and consumers to promote black freedom.
Shoppers and security guards in a mall.
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The Retail Theft ‘Crisis’ Isn’t What You Think It Is

The recent panic over retail theft reveals tensions at the heart of American consumerism.
A witch's hat and crooked stick, with the words "rags to witches"

Has Witch City Lost Its Way?

They’re hip, business-savvy, and know how to cast a spell: How a new generation of witches and warlocks selling $300 wands conquered Salem.
Black and white photo of a family sitting around the television together

A Brief History of Consumer Culture

Over the 20th century, capitalism preserved its momentum by molding the ordinary person into a consumer with an unquenchable thirst for more stuff.
Toy santa mug shots

The War on Christmas

A brief history of the Yuletide in America.

Lamb to the Slaughter

The rise and fall of the Brooks Brothers name.

How New York’s Bagel Union Fought — and Beat — a Mafia Takeover

The mob saw an opportunity. Local 338 had other ideas.

The Archivists of Extinction

Architectural history in an era of capitalist ruin.

Sears’s ‘Radical’ Past

How mail-order catalogues subverted the racial hierarchy of Jim Crow.

How Tea Helped Women Sell Suffrage

Private-labeled teas helped fund success during the suffragist movement. Today’s activists might learn from their model.

From Food Deserts to Supermarket Redlining

Connecting the dots between discriminatory housing policies in the 1930s and urban food insecurity today.

The World’s Most Peculiar Company

How does Hammacher Schlemmer, famous for such eccentric products as the Navigable Water Park, continue to survive in the age of Amazon?

How Congress Used the Post Office to Unite the Nation

Trump says Amazon is scamming the USPS. But its low shipping rates were a game changer for rural America.

Exit Through the Gift Shop

How do museum gift shops at Civil War sites shape historical memory?

In World War II America, Female Santas Took the Reins

Rosie the Riveter wasn’t the only woman who pitched in on the homefront.

The Small Business Myth

Small businesses enjoy an iconic status in modern capitalism, but what do they really contribute to the economy?

Buying Your Dad a Gift Is Why Father's Day Exists

Buying a necktie for your dad is a stereotypical way to celebrate Father's Day, but it's in keeping with the holiday's history.
Santa with sack of toys atop chimney
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Naughty & Nice: A History of the Holiday Season

Tracing the evolution of Christmas from a drunken carnival to the peaceful, family-oriented, consumeristic ritual we celebrate today.
Southdale mall

How the Cold War Shaped the Design of American Malls

America's first mall was designed as an insular utopia, providing shelter and a controlled environment during uncertain times.
A small business on Cortlandt Street in NYC

When Ground Zero was Radio Row

When City Radio opened on NYC's Cortlandt Street in 1921, radio was a novelty. Over the next few decades, hundreds of stores popped up in the neighborhood.
A donut.

The History of the Doughnut

A look back at the men, women and machines that made America’s favorite treat possible.
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Not Just the Dog-Eared Pages

Considering a novel as a whole, rather than as the sum of its parts, was an approach favored by mid-20th-century literary critics. It was also useful for fighting book bans.
Magazine ad of raccoons playing computer games.

The Raccoons Who Made Computer Magazine Ads Great

In the 1980s and 1990s, PC Connection built its brand on a campaign starring folksy small-town critters. They’ll still charm your socks off.
Man wearing a Ramones t-shirt.

Name Three Songs: How Band Tees Became Cultural Symbols

When Barney's is selling Black Sabbath shirts for $175, does it change the cultural credibility of your favorite vintage band tee?
A boarded-up food center.

The Great Grocery Squeeze

How a federal policy change in the 1980s created the modern food desert.
Collage of Matilda Gage and good and bad witches from "The Wizard of Oz" and "Wicked."

The Feminist Who Inspired the Witches of Oz

The story of suffragist Matilda Gage, the woman behind the curtain whose life story captivated her son-in-law L. Frank Baum as he wrote his classic novel.
A 1923 General Electric advertisement of a women standing over a light switch.

Using Women’s Suffrage to Sell Soup and Cereal

In the 1920s, advertisers tried to convince women to exercise their political power not only at the ballot box but also in the store.
Miniature city dwellers at the foot of a row of cookbooks.

Bonnie Slotnick, the Downtown Food-History Savant

In the forty-eight years that she’s lived in the West Village, the owner of the iconic cookbook shop has never ordered delivery.
Storefront of Nazi-owned "Aryan Book Store" called "Silver Shirt Literature."

Bigoted Bookselling: When the Nazis Opened a Propaganda Bookstore in Los Angeles

On Hitler’s attempt to win Americans over to his cause.

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