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Book

Strength in Numbers

How Polls Work and Why We Need Them
  • G. Elliott Morriss
2023
W. W. Norton & Co.

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Featured Excerpts

George Gallup reenacting his polling methods on a talk show.
Book Review

The Problems with Polls

Political polling’s greatest achievement is its complete co-opting of our understanding of public opinion, which we can no longer imagine without it.
by Samuel Earle via New York Review of Books on September 26, 2024
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