Americans have owned guns since colonial times, but American gun culture really took off after the Civil War with the imagery, icons and tales – or mythology – of the lawless frontier and the Wild West. Frontier mythology, which celebrates and exaggerates the amount and significance of gunfights and vigilantism, began with 19th-century Western paintings, popular dime novels and traveling Wild West shows by Buffalo Bill Cody and others. It continues to this day with Western-themed shows on streaming networks such as “Yellowstone” and “Walker.”
A marketing move
Historian Pamela Haag attributes much of the country’s gun culture to that Western theme. Before the middle of the 19th century, she writes, guns were common in U.S. society, but were unremarkable tools used by a wide range of people in a growing nation.
But then gun manufacturers Colt and Winchester started marketing their firearms by appealing to customers’ sense of adventure and the romance of the frontier. In the mid-19th century, the gun manufacturers began advertising their guns as a way people all around the country could connect with the excitement of the West, with its Indian wars, cattle drives, cowboys and gold and silver boomtowns. Winchester’s slogan was “The Gun That Won the West,” but Haag argues that it was really “the West that won the gun.”
By 1878, this theme was so successful that Colt’s New York City distributor recommended the company market the .44-40 caliber version of its Model 1873 single-action revolver as the “Frontier Six Shooter” to appeal to the public’s growing fascination with the Wild West.
A different reality
Gun ownership was commonplace in the post-Civil War Old West, but actual gunfights were rare. One reason was that, contrary to the mythology, many frontier towns had strict gun laws, especially against carrying concealed weapons.
As UCLA constitutional law professor Adam Winkler puts it, “Guns were widespread on the frontier, but so was gun regulation. … Wild West lawmen took gun control seriously and frequently arrested people who violated their town’s gun control laws.”
“Gunsmoke,” the iconic TV show that ran from the 1950s through the 1970s, would have seen far fewer gunfights had its fictional marshal, Matt Dillon, enforced Dodge City’s real laws banning the carrying of any firearms within city limits.
The appeal of this mythology extends to the present day. In August 2021, a Colt Frontier Six Shooter became the world’s most expensive firearm when the auction house Bonhams sold “the gun that killed Billy the Kid” at auction for over $6 million. As a mere antique firearm, that revolver would be worth a few thousand dollars. Its astronomic selling price was due to its Wild West provenance.