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Old advertisements selling cars to women.

Driving While Female

Is the car our most gendered technology?
by Leann Davis Alspaugh via The Hedgehog Review on July 31, 2024
1920s advertisement for a home refridgerator.

Homing Devices: Women’s Home Planning Scrapbooks, 1920s—1950s

Women on the homefront planned future homes with scrapbooks, blending wartime duty with dreams of postwar prosperity and modern comforts.
by Andrew M. Shanken via Platform on July 22, 2024
Evelyn Nesbit Thaw dodging a camera, 1909.
partner

Overexposed

What happened to privacy when Americans gained easy access to cameras in the Gilded Age?
by Sohini Desai via HNN on July 2, 2024
Mrs. Ernest Ortega, from Reseda, holding a large lemon from her tree.

Lemons in LA

How the fruit helped create the California dream.
by Hadley Meares via LAist on June 21, 2024
"Choosing the Ring" painting by Jean Carolus (1814–1897).

How Diamond Rings Became a Symbol of Love

While engagement or wedding rings are certainly not a new idea, the prevalence of diamonds is a more recent phenomenon.
by Einav Rabinovitch-Fox via The Saturday Evening Post on February 13, 2024
Women wearing hot pants.

The Great Leg Show!

Hot pants served as a sartorial riposte to the fashion industry’s relentless campaign for the midi.
by Oline Eaton via Contingent on January 30, 2024
The Sebring patent design, February 4, 1868.

Base Ball Patents

Searching for the first, in the 1860s.
by John Thorn via Medium on January 2, 2024
Ms. Magazine cover, 1972.

We Are Not Alone: 50 Years of Ms. Magazine

Gloria Steinem on the making of America's first feminist publication.
by Gloria Steinem via Literary Hub on September 20, 2023
Figurine of man with his head in a kiln (from the Metropolitan Museum of Art).

The Corporatization of Creativity

Our ways of thinking about thinking are a product of postwar business culture.
by Charlie Tyson via The Chronicle of Higher Education on July 24, 2023
Elderly couple with iced coffee.

“Cool Off With Coffee”: Promoting Iced Coffee in Mid-Century America

In 1939, inspired by the popularity of iced tea, a cooperative of coffee growers launched a decades-long campaign to convince Americans to drink iced coffee.
by Natalie Burclaff, Kelly Bennett via Library of Congress Blog on June 30, 2023
Mother in bed holding baby.

Facts Don’t Change Minds: A Case For The Virtues of Propaganda

A better understanding of propaganda and how to use it as an educational tool could advance the world in a positive way.
by Anna Hennessey via Psyche on May 23, 2023
Barbie dolls in 1959 wearing the zebra-striped swimsuit.

A Cultural History of Barbie

Loved and loathed, the toy stirs fresh controversy at age 64.
by Emily Tamkin via Smithsonian on May 18, 2023
Sculpture of Thinking Woman, by Louis Fleckenstein, 20th century.

The Birth of Brainstorming

Meet the self-help author who wanted to teach corporate America how to think.
by Samuel W. Franklin via Lapham’s Quarterly on May 17, 2023
Flight attendant serving a full meal.

Remembering the Golden Age of Airline Food

Why were in-flight meals so much better in the past?
by Diana Hubbell via Atlas Obscura on May 8, 2023

Activist Businesses: The New Left’s Surprising Critique of Postwar Consumer Culture

Activists established politically informed shops to offer alternatives to the consumer culture of chain stores, mass production, and multinational corporations.
by Joshua Clark Davis via Process: A Blog for American History on May 2, 2023
Image of an AR-15

The Gun that Divides a Nation

The AR-15 thrives in times of tension and tragedy. This is how it came to dominate the marketplace – and loom so large in the American psyche.
by Alex Horton, Josh Dawsey, Todd C. Frankel, Shawn Boburg, Ashley Park via Washington Post on March 27, 2023
A flower.

A Structural History of American Public Health Narratives

Rereading Priscilla Wald’s "Contagious" and Nancy Tomes’ "Gospel of Germs" amidst a 21st-century pandemic.
by Amy Mackin via Assay Journal on March 25, 2023
A group of school boys displaced by World War II bombardments pose with CARE (Cooperative for American Remittances to Europe) packages from the United States in Haren, Belgium in 1947.

How Truman Sold Americans on Going Hungry

In 1947, the United States sacrificed for the sake of a starving Europe.
by Zachary Shore via Foreign Policy on February 4, 2023
Man under the starry sky.

Thoreau and the Business of Distraction

Thoreau-themed goods, designed for mindfulness, are the marketplace’s remedies for a problem which, according to Thoreau, was created by the marketplace itself.
by Caleb Smith via Princeton University Press on February 4, 2023
Tourists taking photos at the Martin Luther King Jr. Memorial on the National Mall in Washington, D.C.
partner

Martin Luther King Jr. and the Coca Cola Strategy: Selling King’s Dream to the World

Martin Luther King’s words are available publicly — for a price.
by Daniel T. Fleming via Made By History on January 16, 2023
Collage of eyes.

Who’s Watching

The evolution of the right to privacy.
by Marina Manoukian via The Baffler on December 1, 2022

Just Beans

What was ethical consumption under capitalism?
by Malcolm Harris via The Drift on October 20, 2022
Baby in an old wicker stroller.

The Imperative to Buy the Best Stroller

The baby stroller is only the most visible symbol of the ethos of consumer capitalism that saturates American pregnancy and parenthood.
by Amanda Parrish Morgan, Samuel J. Sewell, Janelle S. Taylor via JSTOR Daily on October 17, 2022
Photograph of women from the Women's Christian Temperance Union gathered at a bar wearing protest signs.

The Forgotten Temperance Movement of the 1950s

Despite the repeal of Prohibition, alcohol consumption was an enormous political issue for many white American Protestants.
by Livia Gershon, Pamela E. Pennock via JSTOR Daily on July 5, 2022
Man in American themed boxers, carrying a semiautomatic rifle

How Did Guns Get So Powerful?

Decade by decade, firearms have become deadlier—and tightened their grip on our collective imagination.
by Phil Klay via The New Yorker on June 11, 2022
Picture of a man mopping a gas station bathroom floor.

Believe It or Not, Gas Station Bathrooms Used to Be Squeaky Clean. Here's What Changed.

Spotless bathrooms used to be a crucial selling point for gas stations.
by Nathaniel Meyersohn via CNN on June 4, 2022
Speakers address a crowd from a truck with a "WDIA March of Dimes" sign.

How Black Radio Changed the Dial

Black-appeal stations were instrumental in propelling R&B into the mainstream while broadcasting news of the ever-growing civil rights movement.
by Ashawnta Jackson, Bala James Baptiste, Tanya Teglo, Richard S. Kahlenberg via JSTOR Daily on May 30, 2022
A fat-free label on a food product.

The Big Fat Lie of the Fat-Free Food Movement

For decades, consumers were duped into believing that a fat-free food label would put them on track for weight loss, when the complete opposite was true.
by Ian Douglass via MEL on May 22, 2022
Fox News host Tucker Carlson in March 2017. (Richard Drew/AP)
partner

Tucker Carlson’s Discussion of Testicle Red-Light Therapy is Nothing New

The long history of concerns about masculinity — and attempts to enhance it.
by Janet Golden, Elizabeth Neswald via Made By History on April 29, 2022
A Jewish family welcomes home their Navy man and gathers for a Passover Seder at their home in St. Paul, Minnesota in 1943.

How a Coffee Company and a Marketing Maven Brewed Up a Passover Tradition

A collaboration between advertiser Joseph Jacobs and the famous coffee company produced the classic U.S. haggadah.
by Kerri Steinberg via The Conversation on April 13, 2022
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