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How the American Flag Became Sacred—and the Hottest Brand in the Nation

It took decades for the "flag cult" as we know it to get rolling.
Image of Sergeant Pete Thibodeau during the War on Terror.

The Sum of All Beards

How did facial hair win American men’s hearts and minds? Thank the War on Terror.

Inside the Long War to Protect Plastic

Single-use plastic is clogging oceans and landfills. The plastic industry has waged a decades-long campaign to keep it selling it.

The Innovation Cult

The function of the "innovation" buzzword is to sustain the myth that business genius creates society’s wealth.

The Definitive Oral History of TiVo

How the original DVR paved the way for Netflix and the cord-cutter movement.

The Surprising History of the Fortune Cookie

Searching for the roots of an American classic.
Mounted NYPD officers parade down Broadway.

World War I Preparedness and the Militarization of the NYPD

From food rationing to drafting soldiers, preparedness and all it involved included a full-scale reorganization of American society, including the NYPD.

Baby, Christmas Songs Have Always Been Controversial

Long before “Baby, It’s Cold Outside,” holiday songs played a part in the War on Christmas.
Sign showing a hand pushing a button.

Cute as a Button? Think Twice

A new book examines the first generation of button-pushing Americans at the turn of the 20th century.
Cover of Orwell's "1984."

Here are the Biggest Fiction Bestsellers of the Last 100 Years

(And what everyone read instead.)
Two nurses standing beside a soldiers bed during World War 1.

The Surprising Origins of Kotex Pads

Before the first disposable sanitary napkin hit the mass market, periods were thought of in a much different way.
Athleisure clothing items including a windbreaker, cap, sweatpants, and running shoe.

How Athleisure Conquered Modern Fashion

The sudden ubiquity of sportswear might seem a little odd. But almost every feature of modern fashion was once adapted from athletics.

Teaching the Rank and File

The history of the once-ubiquitous labor schools holds lessons for any future revival of working-class activism.
To demonstrate Tupperware's patented seal, Brownie Wise tosses a bowl filled with water at a party.

The Story of Brownie Wise, the Ingenious Marketer Behind the Tupperware Party

Earl Tupper invented the container's seal, but it was a savvy, convention-defying entrepreneur who got the product line into the homes of housewives.

How Congress Used the Post Office to Unite the Nation

Trump says Amazon is scamming the USPS. But its low shipping rates were a game changer for rural America.
Women with field hockey sticks in a physical education class circa 1920.

How the US College Went from Pitiful to Powerful

In its first century the American higher-education system was a messy, disorganised joke. How did it rise to world dominance?
Two Papasan chairs

Tracing the Elusive History of Pier 1's Ubiquitous 'Papasan' Chair

The bowl-shaped seat's conflicted heritage incorporates the Vietnam War.
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How Wrigley Chewed Its Way to Gum Greatness

William Wrigley, Jr. started selling soap and became a prodigy of consumerism.

When Squirrels Were One of America's Most Popular Pets

Benjamin Franklin even wrote an ode to a fallen one.
Two kids eating ice cream

Thanks, Prohibition!

How the Eighteenth Amendment fueled America’s taste for ice cream.
European fur traders trading rum to Native Americans
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Liquid Poison

American Indians and the tumult in their cultures precipitated by the arrival of alcohol.
A Black man in a hoodie.

The Hoodie and the Hijab

Arabness, Blackness, and the figure of terror.
Man reading paper about gas rationing in front of a sign that reads "sorry no gasoline."
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1973 – The Year That Changed Everything

The story of the oil shocks of 1973 and how they continue to shape the world we live in today.

Lower the Voting Age!

Why 16 year-olds can help us heal our broken political system.

Penny Dreadful

They’re horrid and useless. Why do pennies persist?
Silhouettes of people dancing at a techno music festival with colorful laser lights.

Machine Soul

A history of techno.

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