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A drawing of two speakers resting on clouds and sending colorful soundwaves through the air.

Bluetooth Speakers Are Ruining Music

You have two ears for a reason.
Gov. Ronald Reagan confronted student protesters in Sacramento weeks before dismissing “intellectual luxuries.”

The Day the Purpose of College Changed

After February 28, 1967, the main reason to go was to get a job.
Meme of white Gen X voters in their ironic cynicism.

We Care a Lot: White Gen Xers and Political Nihilism

Since the 2024 election, liberals, progressives, and the left has been wringing our collective hands over why Trump won yet again.

How Jukeboxes Made Memphis Music

When R.E. Buster Williams ruled jukeboxes and jukeboxes ruled music.
A boarded-up food center.

The Great Grocery Squeeze

How a federal policy change in the 1980s created the modern food desert.
Richard Pryor.

Understanding Richard Pryor's Use of the N-Word

Pryor's use of the word represented something valiant.
A still of Dennis Quaid as Ronald Reagan overlaid on the seal of the United States.

The Thin Line Between Biopic and Propaganda

The success of “Reagan” reflects the market demands of a more fragmented moviegoing public—and reality.
1937 ad showing three women in underwear.

From Torpedo Bras to Whale Tails: A Brief History of Women’s Underwear

The popular reception of thongs, bras, boy shorts and other intimate items.
Dole pineapple cookbook featuring a pineapple upside down cake and a can of Dole sliced pineapple.

American Food Traditions That Started as Marketing Ploys

Your grandma didn't invent that recipe.
Reflections in a store window of people watching the 9/11 attack on television.

The World That September 11 Made

Richard Beck’s “Homeland” traces the far-reaching aftereffects of the attacks and tries to recover the events of the day, as they happened.
Funeral home.

Purple Coffins: Death Care and Life Extension in 20th Century American South

How deathly rituals affect our perception of personal dignity.
Bookstore

Are Bookstores Just a Waste of Space?

In the online era, brick-and-mortar book retailers have been forced to redefine themselves.
A handheld calculator.

From Segments To Pixels

Handheld calculators saw a massive amount of innovation in the 1970s—thanks in no small part to LCD screens and a primitive form of typography.
Factory cloth samples.

Chinese Production, American Consumption

The convergence of economy and politics in the Sino-US relationship via Jonathan Chatwin’s “The Southern Tour” and Elizabeth O’Brien Ingleson’s “Made in China.”
A drawing of a crowd watching a baseball game in 1886.

Before ‘Fans,’ There Were ‘Kranks,’ ‘Longhairs,’ and ‘Lions’

How do fandoms gain their names?
Margaret Mead and Joe Rogan.

Turn on, Tune in, Write Code

How psychedelics went from counterculture to grind culture.
A painting of a farmer holding a hoe behind his back in an open field.

Eyes on the Farm Bill!

Congress’s periodic battles over the Farm Bill often pass unnoticed, but the document effectively determines what, how, and how much we eat.
The cover of "The Deadline" by Jill Lepore.

The Hold of the Dead Over the Living

A conversation with Jill Lepore about the past decade — “a time that felt like a time, felt like history.”
AR-15 trigger, with banner of AR-15 on Confederate monument behind

How the AR-15 Became an American Brand

The rifle is a consumer product to which advertisers successfully attached an identity—one that has translated to a particularly intractable politics.
"Spy vs. Spy" pointy-headed characters facing each other

Rethinking Spy vs. Spy: A Hand From One Page, A Bomb From Another

Like the spies themselves, the image we have of something is often what gets us in trouble.
The WalMart Supercenter sign glowing over shopping carts in a deserted parking lot at night.

Charting the Murky Prehistory of the Retail Supercenter

Walmart did not invent or import the idea. In fact, it was among the last of the discount department stores to experiment with the concept.

Fountain Society

The humble drinking fountain can tell us much about a society’s attitudes towards health, hygiene, equity, virtue, public goods and civic responsibilities.
Fall/Winter 1957 Sears catalog page spread of men's work clothes.

Before Folding 30 Years Ago, the Sears Catalog Sold Some Surprising Products

The retail giant’s mail-order business reigned supreme for more than a century, offering everything from quack cures to ready-to-build homes.
Cover of The Silver Palate Cookbook

‘The Silver Palate Cookbook’ Changed Home Cooking (and Pesto Consumption) As We Know It

Published in 1982, 'The Silver Palate Cookbook' taught a generation of American cooks to trust in bold flavors, fresh herbs, and the joys of improvisation.
Cartoon of several Chinese-Americans holding a sign that says, "Chinatown is Not For Sale"

Dynasty Center: Exclusion and Displacement in Los Angeles’s Chinatown

The original Los Angeles Chinatown, now known as “Old Chinatown,” developed in the 1860s.
Shoppers in the indoor mall at the 1000 block of North Nogales Avenue

What Asian Immigrants, Seeking the American Dream, Found in Southern California Suburbs

How new arrivals remade the east San Gabriel Valley — and assimilated in it.
Mark Wallinger's "Self-Portrait," a painting showing black dripping paint in the silhouette of an unfurled scroll on a grey background

The Illusion of the First Person

The personal essay is the purest expression of the lie that individual subjectivity exists prior to the social formations that gave rise to it.
1928 painting of a girl getting baptized in a pool, surrounded by a crowd on a farm.

Trouble in River City

Two recent books examine the idea of the Midwest as a haven for white supremacy and patriarchy.
Illustration of a 1950s woman surrounded by orange flames, pink background

Reading Betty Friedan After the Fall of Roe

The problem no longer has no name, and yet we refuse to solve it.
Picture of a calculator and a shopping basket of fresh produce.

What Online Inflation Calculators Can—and Can't—Tell Us About the Past

Most of these tools are based on the Consumer Price Index, a measure of changing prices in the U.S. over time

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