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Uncola: Seven-Up, Counterculture and the Making of an American Brand

Advertisements for the soft drink presented it as a soda revolution.

The Kids Of Bowery's Hardcore 'Matinee,' Then And Now

Drew Carolan captured the mien of a subculture centered on midafternoon expressions of anger and community.

The 1960s Photographer Who Documented the Peace Sign as a Political Symbol

Jim Marshall photographed the spread of the peace sign between 1961 and 1968, with his images now published for the first time by Reel Art Press.
Woman with a flower.

The Summer of Love Ended 50 Years Ago. It Reshaped American Conservatism.

The Jesus People, born on Haight Ashbury, had a profound influence on the Religious Right.

Generations of Village Voice Writers Reflect on the End of Print

The end of an era.
Trump speaking.

How the U.S. Lost Its Mind

Make America reality-based again.

The Rise and Fall of the “Sellout”

The history of the epithet, from its rise among leftists and jazz critics and folkies to its recent fall from favor.
People in a large boat in an amusement park

How a Group of '70s Radicals Tried (and Failed) to Invade Disneyland

The Yippies' takeover did not quite go to plan.

The Women and Girls of Telegraph Ave

The women of Telegraph Avenue whose stories remain untold.

Designers On Acid: The Tripping Californians Who Paved The Way To Our Touchscreen World

Ever wondered why email, trash cans, Google Docs and desktops look the way they do? The answer lies in 1960s hippie culture.

What the Guys Who Coined '420' Think About Their Place in Marijuana History

And how the term came to be code for pot-smoking in the first place.
Pearl Jam on stage.

The Story of Pearl Jam, from a Seattle Basement to The Rock & Roll Hall of Fame

A look at the first year of the band originally known as Mookie Blaylock.

The Racist Legacy of NYC’s Anti-Dancing Law

The cabaret law—and its prejudicial history—is one of the city's darkest secrets.
Detail from the Russian poster for the 1957 Polish film Kanal, directed by Andrzej Wajda and set during the 1944 Warsaw Uprising. Photo by Getty

The Strange Political History of The ‘Underground’

Subterranean metaphors have been a powerful tool of political resistance. Today, is there anywhere left to hide?

TIME's 'Is God Dead?' Cover Turns 50

How the April 8, 1966, cover of TIME set off a firestorm.

The History of 420, in Three Acts

There are many theories about the origin of 420, but five guys named Waldo started it all.
People standing in circles holding hands, near a teepee.

Will New Age Ideas Help us in The High-Tech Future?

From Stonehenge to Silicon Valley: how technology nurtured New Age ideas in a world supposedly stripped of its magic.
An audience listens to musicians playing outdoors by a Summer of Love banner.

Suddenly That Summer

LSD, ecstasy, and a blast of utopianism: How 1967’s “Summer of Love” all began.
Black and white image of a long road with a car in the distance.

Living in the Shadow of Your Father’s Iconic Song

Sarah Curtis: “Maybe we’ve just learned what my teenage daughter does not yet fully know: that to be held to a law is often to be loved.”
Illustration by Josh Gosfield of Reagan in a suit, next to the fashions of Trumpism, including the red hat, the golden sneaker, and the Jan. 6 rioter with the horned headdress.

How Did Republican Fashion Go From Blazers to Belligerence?

Trump and his cronies’ style reflects a platform where grievance is currency and performance is power.
Illustration of Jack Kerouac and his editor Malcolm Crowley with the manuscript "On the Road."

Scrolling Through

Jack Kerouac, Malcolm Cowley, and the difficult birth of "On the Road."
Buildings at the University of Minnesota.

The Book That Explained the University To Itself

Laurence Veysey’s 1965 tome remains the most incisive portrait of higher education.
Meyer and his dog (courtesy of Eugene Meyer); National Review’s anniversary dinner, 1960 (Courtesy of National Review)

When Young Conservatives Went to Woodstock

It wasn’t the music that drew them, but an intellectual celebrity: Frank Meyer.
People pose next to a National Park Service sign for the Stonewall National Monument.
partner

Stonewall National Monument Declaration: Annotated

In June 2016, President Obama proclaimed the first LGBTQ+ national monument in the United States at the site of the 1969 Stonewall Uprising in New York City.
Eugen Sandow flexing his bicep.

The Evolution of the Alpha Male Aesthetic

If you've noticed a certain look common to the manosphere, you're not mistaken. A visual identity has taken hold, with roots that trace back decades.
A drawing of a person staring at two different smartphones, with robotic arms holding their head in place.

What If the Attention Crisis Is All a Distraction?

From the pianoforte to the smartphone, each wave of tech has sparked fears of brain rot. But the problem isn’t our ability to focus—it’s what we’re focusing on.
Man wearing a Ramones t-shirt.

Name Three Songs: How Band Tees Became Cultural Symbols

When Barney's is selling Black Sabbath shirts for $175, does it change the cultural credibility of your favorite vintage band tee?

Why Is ‘Dungeons & Dragons’ So Misunderstood?

At 50, the game is more popular than ever, but its core appeal is still a great secret.
Richard Pryor.

Understanding Richard Pryor's Use of the N-Word

Pryor's use of the word represented something valiant.
Fire (the Magazine) cover with bold words fire in red and other visual illustrations.

A Radical Black Magazine From the Harlem Renaissance Was Ahead of Its Time

Fire!! was a pathbreaking showcase for Black artists and writers “ready to emotionally serve a new day and a new generation.”

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