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Malcolm Gladwell

Bylines

  • The Ketchup Conundrum

    Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
    by Malcolm Gladwell via The New Yorker on September 6, 2004
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Related Excerpts

Viewing 1–6 of 6
An American propaganda leaflet dropped ahead of Curtis LeMay’s firebomb campaign over Japan.

Narrative Napalm

Malcolm Gladwell’s apologia for American butchery.
by Noah Kulwin via The Baffler on May 17, 2021
original

Podcasting the Past

Why historians should stop worrying and embrace the rise of history podcasts by non-scholars.
by Benjamin Breen on August 20, 2018
Caricature of Mark Twain wearing a barrel with smoke from his pipe making a dollar sign.

Mark Twain’s Get-Rich-Quick Schemes

“I am frightened by the proportions of my prosperity,” Twain said. “It seems to me that whatever I touch turns to gold.”
by Alan Pell Crawford via The Paris Review on October 25, 2017
An aerial view of a firebombed area in Tokyo in 1945.

When Tokyo Burned

“Paper City” explores the forgotten firebombing of Japan’s capital.
by Spencer Cohen via Foreign Policy on May 29, 2022
Photo of economist Albert Hisrchman surrounded by abstract drawings

We Don't Know, But Let's Try It

For economist Albert Hirschman, social planning meant creative experimentation rather than theoretical certainty.
by Simon Torracinta via Boston Review on June 17, 2021
A black and white photograph of a person playing the guitar.

My Father, Cultural Appropriator

The daughter of Buddy Holly's bandmate reflects on the defensiveness some white people have about the roots of rock 'n' roll.
by Sarah Curtis via Los Angeles Review of Books on June 5, 2021
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